When the holidays roll around, there is a little voice in the back of my mind telling me that it is time to start thinking about planning for the next year. While you are enjoying the holidays, you might want to be thinking about where you want to take your legal practice in 2018. There is no better time than now to examine how how things went in 2017 and plan for the coming New Year.
Every New Year, I make a list of objectives I want to achieve by the end of this year.
For example, if you want to be a partner at your firm, then your goal for 2018 should include obtaining new business.
You would also want to speak with those responsible for making partnership decisions, to hear what they want to see you accomplish to support the decision to make you a partner.
Once you know their expectations, you can align your long-term goals with their expectations.
And you can make exceeding their expectations one of your long-term goals.
If you are already a partner, your mission might be to become one of the firm’s top rainmakers.
To accomplish this, one of your goals might be to develop a certain percentage of new business from your existing clients over the next year.
You might also make it your objective to find two new clients this year that represent a certain percentage of your long-term business development goal.
You can do that by building your referral network and becoming more visible in your practice area.
How do you that? Here are some proven strategies that you can begin today:
- You can take a leadership role in an association, writing articles and giving speeches.
- You might run for office in a bar association section that interests you.
- Or you might join a local speakers bureau to refine your speaking skills.
- If a long term goal is to develop a new specialty, you might work on three projects in a new practice area.
- If you determine that you need guidance and additional skills, then you could identify a mentor with experience building new practice areas.
- To acquire new skills, you also could take continuing legal education courses or seek opportunities to work on the types of matters that will develop those skills.
Remember, the biggest difficulties in planning are complexity and procrastination. Create simple objectives that doesn’t feel overwhelming. And don’t forget that any plan is better than no plan at all.
To learn more about ways to achieve your 2018 goals, please check out my Legal Ally Rainmaker program.