Here we are, a month into 2018 and a lot of us are probably thinking: what were those goals we had for the year? Many of us tend to stall after the initial surge of motivation pushes us to quick action. Other obstacles, especially routine challenges that impact our tasks, bog us down and keep us from moving forward. For example, my main goal this year is to attract new business, both for my practice and this organization. I spent a lot of …
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Keep the Marketing Momentum Going
I wrote last week about 5 steps to take to add to your prospect list. Now that you have some specific action steps to generate new clients and to move your potential clients onto your high yield contact list, you need to keep the momentum going. Don’t fall into the common trap of thinking that clients will call you simply because you’re a good lawyer. Clients don’t appear by “magic.” Remember there is no luck involved in attracting clients. …
5 Ways to Add to Your Prospect List
Do you want to be independent and have control over your business life? Or are you content to go with the flow and be subject to the whims of the senior lawyers in your firm? Without your own book of business, your destiny is in the hands of others. You will be unable to plan for your future in a meaningful way because you won’t have a handle on where the next dollar is coming from. That’s why it’s imperative to develop your own client base. …